Primary logos, secondary marks, icon versions, and responsive variations. Designed for screen and print, tested at every size from a favicon to a building sign.

A logo has to do a lot of work for such a small thing. It needs to be memorable at a glance, work at 16 pixels on a browser tab and at 3 meters on a storefront, look good in one color and in full color, and somehow communicate something about who you are without saying a word. That is a tall order, which is why we spend more time on logos than on any other part of a brand identity.
Primary logo. Horizontal and stacked variations. Icon/mark-only version. Monochrome versions (black, white, reversed). Responsive versions for different screen sizes. Clear space and minimum size specifications. All delivered as vector files (AI, EPS, SVG) plus raster exports (PNG, JPG) at various resolutions.
We start with research: your business, your competitors, your audience. Then we sketch. A lot. By hand, on paper, because screens make you refine too early. We narrow down to 3 directions and present them as polished concepts. You pick one and we refine it through 2 rounds of revision until it feels exactly right.
We test every logo at sizes ranging from 12 pixels to billboard scale. A logo that looks great on a business card but becomes illegible as a favicon is a failed logo. We also test on different backgrounds: light, dark, patterned, photographic. Your logo needs to work everywhere because it will go everywhere.
Online · Alcamo