Brand Guidelines
Brand Guidelines
from €113,70
The instruction manual for your brand. A document that shows everyone exactly how to use your visual and verbal identity correctly.
The instruction manual for your brand. A document that shows everyone exactly how to use your visual and verbal identity correctly.
You spend money on a beautiful brand identity and then six months later someone on your team uses the wrong blue, stretches the logo, or sets body text in Comic Sans. A brand guidelines document prevents this. It is the single source of truth for everyone who touches your brand: employees, printers, web developers, social media managers.
Logo usage rules with clear examples of correct and incorrect usage. Color specifications for every medium. Typography hierarchy with examples. Photography and imagery direction. Stationery templates. Social media templates. Tone of voice summary. Common mistakes to avoid.
Most brand guidelines gather dust because they are written by designers for designers. We write ours so that anyone can understand them. Clear language, lots of visual examples, and practical rules instead of abstract principles. If the person managing your social media cannot understand the guidelines after one read, they are not good enough.
Online · Alcamo