Brand Identity · Alcamo, Sicily

Brand.Identity.Design.

Design Open is a brand identity studio in Alcamo, a hilltop town in western Sicily between Palermo and Trapani. We create visual identities for businesses that want to look like they mean business. Logos, color systems, typography, stationery, packaging, guidelines. The whole thing, built from scratch.

85+Brands designed
6Years in Alcamo
12Countries
Brand work
What we do

Six brand identity services. Click a tab to see details.

Logo Design

Primary logos, secondary marks, icon versions, and responsive variations. Designed for screen and print, tested at every size from a favicon to a building sign.

from €134,70
Logo Design

Visual Identity Systems

Complete visual systems: color palettes, typography selections, imagery direction, pattern libraries, and layout grids. Everything that makes a brand look consistent.

from €218,70
Visual Identity Systems

Verbal Identity

Brand voice, tone of voice guidelines, taglines, naming, and messaging frameworks. The words side of your brand identity.

from €154,70
Verbal Identity

Brand Guidelines

The instruction manual for your brand. A document that shows everyone exactly how to use your visual and verbal identity correctly.

from €113,70
Brand Guidelines

Packaging Identity

Visual identity applied to product packaging. Labels, boxes, bags, tags. Designed to look consistent with your brand and stand out on a shelf.

from €187,40
Packaging Identity

Rebrand

When your current brand no longer represents who you are. We redesign the identity while preserving the equity you have built.

from €243,70
Rebrand
Portfolio

Brands we have built.

Ferraro Vini
Winery Rebrand

Ferraro Vini

Complete rebrand for a Trapani winery. New logo, wine labels, stationery.

Terre di Corallo
Ceramics Identity

Terre di Corallo

Brand identity for an artisan ceramics studio in Sciacca.

Relais del Golfo
Hotel Brand

Relais del Golfo

Visual identity for a boutique hotel near San Vito Lo Capo.

Panificio Ferrara
Bakery Packaging

Panificio Ferrara

Logo and packaging for a Palermo bakery specializing in sfincione.

Oleificio Ferrante
Olive Oil Brand

Oleificio Ferrante

Brand identity and bottle label design for an organic olive oil producer.

Process

Four phases.

01

Discover

Research, interviews, competitor analysis.

02

Define

Strategy, positioning, creative direction.

03

Design

Concepts, refinement, visual system.

04

Deliver

Files, guidelines, implementation support.

Clients
01
"Design Open rebranded our winery and the difference was immediate. Distributors in Palermo started taking us more seriously. One buyer told us the new labels looked like they belonged in a Michelin-starred restaurant. The wine is the same. The perception changed completely."
Giuseppe F.
Ferraro Vini, Trapani
02
"They understood that a ceramics brand needs to feel handmade, not corporate. The identity they created has this warmth to it that matches the work we do in the studio. People recognize our pieces now even before they see the label on the bottom."
Elisa C.
Terre di Corallo, Sciacca
03
"Our hotel rebrand was sensitive because we had loyal guests who knew the old look. Design Open evolved the identity rather than throwing it away. Regular guests noticed the update and liked it. New guests thought we had always looked this good."
Andrea M.
Relais del Golfo, San Vito Lo Capo
04
"The brand guidelines document alone was worth the price. Before, every time we needed a flyer or a social post, it looked different depending on who made it. Now everything is consistent because anyone on the team can open the guidelines and get it right."
Marta P.
Panificio Ferrara, Palermo
05
"We asked for a label that could compete with the big brands on a supermarket shelf but still look artisan. They nailed it. Our organic olive oil now sits next to bottles that cost twice as much and holds its own visually. Sales are up 35% since the rebrand."
Salvatore R.
Oleificio Ferrante, Alcamo

A brand is not a logo. It is a system.

Design Open. Alcamo, Sicily. Brand identity from €113,70.

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